Stock Pulse
Procter & Gamble (PG) faces an EU antitrust investigation for potential anti-competitive cross-border sales practices [2], [3], which could lead to significant fines and reputational damage. Despite this, the company announced a 5% quarterly dividend increase for the 69th consecutive year, demonstrating financial stability and commitment to shareholders [6], [8]. PG continues to focus on sustainability and cost-saving initiatives, resulting in ten consecutive quarters of exceeding earnings expectations [1], [7]. Organic sales growth is projected at 3-5%, though headwinds exist in China, from geopolitical tensions, currency volatility, and commodity costs [1], [7]. While the stock saw a recent daily increase [4], it has lagged the broader industry over the past year and month [1], [9], [10] and is potentially overvalued [10]. The launch of Febreze's "Scent of the Year" highlights PG's innovation and responsiveness to consumer trends [5].