Stock Pulse
Hershey (HSY) is pursuing an aggressive growth strategy through acquisitions like LesserEvil, expanding its "better-for-you" snack portfolio and diversifying beyond traditional confectionery [1], [2], [5], [7], [10]. The company demonstrated strong Q4 2024 performance with 8.7% year-over-year net sales growth driven by organic growth, pricing, and inventory timing [2]. Despite a 42% stock price drop from its all-time high, Hershey maintains a healthy dividend yield of 3.4% and strong free cash flow, presenting a potential buying opportunity at a decade-low valuation [1]. However, rising cocoa prices pose a significant headwind, impacting 2025 earnings despite projected 2% revenue growth [1], [5], [8]. New product launches like Reese's Filled Pretzels and marketing campaigns like the "Break Brothers" for KIT KAT aim to boost market share and brand engagement [3], [9]. A planned film about the company's founder could further enhance brand image [4], [6].